Do you plan on hosting a seminar soon?
It doesn’t matter if this is your first seminar or your hundredth, you’ll want to utilize every opportunity available to make an impression on your attendees. Follow these five steps to make sure your seminar is a success!
Step #1: Determine the Goal of the Event
Why exactly are you hosting the seminar? What do you want to accomplish? This is an event that you’ll spend time and money on. Make both broad and specific goals to follow through on. For instance, determine how many people you want to attend and set a specific profit goal. That way, you can set the rest of your event strategy in place, such as location and how many vendors you contact.
Step #2: Choose a Location and Venue
Where is an ideal location in your area to host the event? Think of who your target audience is and find somewhere that is convenient for them. You’ll want to find a place that people will be interested in visiting and make sure that your venue has enough capacity to house your attendees. By choosing to host your event somewhere near your office, you’ll increase the chance that your attendees will be willing to meet you for a consultation subsequent to the event.
Step #3: Research Venue Requirements
There are a few key things you’ll need to have arranged at the venue in order for your event to run smoothly. First, you’ll want to make sure the venue provides A/V equipment. If you’re the one speaking, make sure you have all the technology necessary for your presentation. If someone else is speaking, ask each speaker what they need for their presentation.
If your event includes a lunch or dinner, you’ll want to make sure you have a large enough space to hold your audience. Also make sure to review the venue’s emergency services in case something was to happen to either a speaker or an attendee during the event.
Step #4: Accommodate for your Attendees
The best way to pull off a successful seminar is to cater to your guests’ needs. You can exceed your audience’s expectations by preparing seating arrangements, food options and event schedules beforehand. You want to make sure that there are plenty of food, seating and time options for them to thoroughly enjoy the event.
Step #5: Include Time Requirements in your Schedule
Depending on how long your seminar is, you should determine how many breaks to include in your event schedule. For instance, a good rule of thumb is to plan for 15-minute breaks between main events to provide attendees time to grab drinks or use the restroom.
Additionally, if your event lasts multiple days, you should offer adequate free time during the day. Since a lot of seminars double as vacations, this gives attendees a chance to visit local attractions and keep lighthearted.